PR Writing Coursework
Welcome to the Ad/PR Writing Hub! Here, you'll find a collection of news releases and other content crafted for one of my classes. Please note that all the information presented is entirely fictional and created for educational purposes. Feel free to explore the imaginative narratives, messaging strategies, and engaging content developed during my coursework.
Click on the image for the document in full.
Micato Safari's Media Kit
Assignment Goal: Create a campaign within a Media Kit to increase awareness and excitement about the Micato ‘Royal Palaces of India’ tour among retirees (60+).
SOUP Media Kit - Group Project
Project Goal: Create a Media Kit for ‘Society Of Unattractive People,’ to enact legislation and advocate fairness.
CDC News Release
News Release Prompt: The Centers for Disease Control and Prevention stated that mandatory masking is no longer necessary; however, vaccinations and booster shots can prevent the spread of the virus and decrease the likelihood of serious illness. The CDC hired you and your agency to assist in writing a news release targeting young adults (target audience Generation Z) to get vaccinated or boosted as a health and safety precaution for vulnerable populations around them.
PSA Kit for ASPCA
Assignment Goal: Create four PSAs, all with the same storyline and including three calls to action, for the American Society for the Prevention of Cruelty to Animals.
DoubleClick Adoptions Inc.
Branding/Style Guide - Group Project
Assignment Goal: Create an entire brand identity from scratch for DoubleClick Adoptions, with the mission to increase the level of awareness and exposure for adoption agencies seeking loving families that want to adopt.
